Skip to Main Content

EB 351 Marketing Management: Home

Research guide for completing research assignments in Marketing Management

Marketing Management Research Guide header image

Citation Resources

Your Librarian

Analyzing Sources

Helpful Worksheets

Weekly Discussion Boards

Every week during this course, you are required to research and contribute to weekly discussion boards relating to current events. Use the databases below to find relevant publications and case studies on current events relating to existing companies around the world.

When completing your search, remember to set the publication dates to 2018 or NEWER in order to find recent publications on your topic of choice.

Case Study Paper

As you complete your research for your paper, use the databases listed here and above to get a wide variety of resources. Different resources means you get a broader perspective on your topic, and this results in a more well-rounded paper.