A focused search online will give you all the information you need to get basic company information.
In your initial Google Search, use terms like:
You can also find a lot of information about a company by looking at their social media presence. Look at the company's Facebook, Twitter, Instagram, Pinterest, and other social media venues to examine who they are interacting with.
At the corporate AND business level, how is your chosen company executing plans for short-term and long-term success?
Possible terms to use in your search: "cost leadership" "differentiation" "marketing effectiveness" "marketing strategy" "cost effectiveness"
Possible terms to use in your search: "corporate strategy" "corporate activity" "product development" "product management"
Company's General Environment (indirect impact)
There are various environmental factors that INDIRECTLY impact the functions, goals, and actions a company takes to successfully navigate the markets. It's important to research what a company is doing or has done to address shifts in trends, consumer desires, etc.
Company's Task Environment (direct impact)
There are various environmental factors that DIRECTLY impact the functions, goals, and actions a company takes to successfully navigate the markets. It's important to research what a company is doing or has done to address possible partnerships, customer identity, and specific government regulators.