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EB 101 Introduction to Management (Konduk): Home

Find Company Information

A focused search online will give you all the information you need to get basic company information.

In your initial Google Search, use terms like:

  • "COMPANY NAME company information"
  • "COMPANY NAME about"
  • "COMPANY NAME annual report"
  • "COMPANY NAME media kit"

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You can also find a lot of information about a company by looking at their social media presence. Look at the company's Facebook, Twitter, Instagram, Pinterest, and other social media venues to examine who they are interacting with.

  • What kind of audience is their marketing geared towards?
  • Who has good things to say about the company? Who has BAD things to say about the company?
  • What other companies/businesses/initiatives do they interact with or mention in their communications?

Business Databases

Strategies: Business and Corporate Level

At the corporate AND business level, how is your chosen company executing plans for short-term and long-term success?

Business level:

  • How are they keeping their costs competitive?
  • How do they maintain or increase the quality of their products in a way that doesn't adversely affect costs or employees?
  • Who is their marketing aimed towards? Children? Parents? Adults? Families? Women? Men?

Possible terms to use in your search: "cost leadership" "differentiation" "marketing effectiveness" "marketing strategy" "cost effectiveness"

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Corporate Level:

  • Where is corporate located? Why is this important to the function of the company as a whole?
  • What product(s) the company features? How has this changed over the years? How is this changing in the future?
  • Where are the various locations the company runs?
  • What partners does the company have that increases its reach, product offerings, locations, etc?

Possible terms to use in your search: "corporate strategy" "corporate activity" "product development" "product management"

Direct and Indirect Impact: Environments

Company's General Environment (indirect impact)

There are various environmental factors that INDIRECTLY impact the functions, goals, and actions a company takes to successfully navigate the markets. It's important to research what a company is doing or has done to address shifts in trends, consumer desires, etc.

Economic Dimension

  • McDonald's has shown modest economic growth in the past year
  • The nation's moderate unemployment rate has affected McDonald's workforce
  • Low inflation levels in the market has affected McDonald's pricing

Technological Dimension

  • McDonald's has taken advantage of improved information technology by allowing customers to order online
  • McDonald's has more efficient operating systems to get food out faster to customers

Sociocultural Dimension

  • [McDonald's] Demographic shifts in number of single adults and dual-income families
  • [McDonald's] Growing concerns about health and nutrition

Political-Legal Dimension

  • [McDonald's] Government food standards
  • [McDonald's] Local zoning climate
  • [McDonald's] General posture toward business regulation

International Dimension

  • McDonald's has restaurants in 115 countries
  • About 2/3rds of McDonald's total sales come from outside the US

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Company's Task Environment (direct impact)

There are various environmental factors that DIRECTLY impact the functions, goals, and actions a company takes to successfully navigate the markets. It's important to research what a company is doing or has done to address possible partnerships, customer identity, and specific government regulators.

Competitors: McDonald's

  • Burger King
  • Starbucks
  • Subway
  • Dairy Queen

Customers: McDonald's

  • Individual consumers
  • Institutional consumers (colleges, businesses, institutions)

Suppliers: McDonald's

  • Coca-Cola
  • Wholesale food processors
  • Packaging manufacturers

Strategic Partners

  • Walmart
  • Disney
  • Foreign Partners

Regulators

  • Food and Drug Administration
  • Securities and Exchange Commission
  • Environmental Protection Agency

Worksheet from Library Session

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Christine Elliott
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